This Privacy Policy governs the manner in which Ward’s Nursery & Garden Center and Ward’s Nursery Farm (together, Ward’s Nursery, Inc.) collects, uses, maintains and discloses information collected from users (each, a “User”) of the wardsnursery.com website (“Site”). This privacy policy applies to the Site and all products and services offered by Ward’s Nursery, Inc.
Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
Web browser cookies
Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.
How we use collected information
Ward’s Nursery, Inc., may collect and use Users personal information for the following purposes:
To improve customer service
- Information you provide helps us respond to your customer service requests and support needs more efficiently.
To personalize user experience
- We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
To improve our Site
- We may use feedback you provide to improve our products and services.
To process payments
- We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
To send periodic emails
- We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.
Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
Pseudonymized browsing information
We use third party analytics tools such as Google Analytics to help us measure the performance of our website. These tools collect pseudonymized browsing information that may include how often people visit our website, which pages they visit, which products are purchased and the source of the visit. This information is not sufficient to be attributed to you as an identified or identifiable person.
To process analytics data when you visit the website, third party analytics tools use various technologies, including cookies or similar technologies to identify your browser or computer device. Third parties providing these tools do not receive your Ward’s Nursery, Inc. user account information, your email address, or other Personal Information through the use of cookies.
To opt out of Google Analytics on the website go to https://tools.google.com/dlpage/gaoptout.
Personal information from third party sources
In addition to the information you provide to us voluntarily, and that which we collect from your use of our website and services, we may combine this information with additional data from other third party sources with whom you have shared such data to complete your user profile and measure the effectiveness of our marketing initiatives beyond our website.
Social networks
If you use social media logins (like Facebook) to post reviews, ratings, questions, photos or other content on our website, we may be able to view the information you have made public on the social network. You can always limit this sharing using your social media service settings.
Cookies and tracking technologies
Like many websites, Ward’s Nursery, Inc., and our third-party partners, vendors and business affiliates use cookies and other tracking technologies on our website to collect, process, and store personal and pseudonymized browsing information.
The Site uses a third party service to match browser cookies to your mailing address. We then use another company to send special offers through the mail on our behalf.
Ward’s Nursery, Inc., never receives or stores any of this information and our third parties do not provide or sell this information to any other company or service.
To opt-out of receiving our direct mail, you may send us an email at info@wardsnursery.com, call us at 413-528-0166, or send a written request to Ward’s Nursery, Inc., 600 Main St., Great Barrington MA 01230. We will honor those requests, but please understand that it may take 14 days for such mailings to end.
Cookies are small files that are stored on the device you use to access the website. You can adjust the settings on your device to remove or refuse cookies by following the instructions provided by your web browser. If you adjust your settings to refuse cookies, or if you delete them, you may not be able to access all features of our website.
Our Site uses first party cookies (set by Ward’s Nursery, Inc.) and third-party cookies (set by digital marketing partners). The cookies used on our website may be persistent or session based.
The Site may also use other technologies including but not limited to JavaScript tags, web beacons, tracking pixels, or other technologies to collect, process, and store personal and pseudonymized browsing information as described above. Tracking pixels and tags assist in delivering cookies and allow us to collect browsing information about website users. Tracking pixels or tags may also be included in the emails we send you in order to determine whether the emails have been opened and if you have clicked on links with the email.
The tracking technologies used on the Site may be used by Ward’s Nursery, Inc., or our third-party partners, vendors and business affiliates for the purposes described in this Privacy Policy. Our third-party partners, vendors, and business affiliates may use these tracking technologies to measure advertising effectiveness (such as which web pages are visited or what products are purchased) to understand shopping patterns, or to determine whether you have seen certain ads.
By browsing our website, you acknowledge that communications of Information about your browsing activity, including clickstream and cookie data and identifiers, is sent to service providers and advertising networks, and consent to such communications.
For more information about how to manage and delete cookies, visit aboutcookies.org or https://www.consumer.ftc.gov/articles/how-protect-your-privacy-online or http://optout.networkadvertising.org/#!.
To opt out of further marketing communications from Ward’s Nursery, Inc., you may email us at info@wardsnursery.com with “Opt-out Request” in the subject line, or call us at 1-413-528-0166.
Changes to this privacy policy
Ward’s Nursery, Inc., has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Ward’s Nursery, Inc.
600 Main St., Great Barrington, MA 01230
1-413-528-0166
info@wardsnursery.com
This document was last updated on February 15, 2024